Article : document électronique

Entrepreneurial Orientation and Performance in Franchise Networks: The Mediating Role of Innovation

Anne-Laure Le Nadant ; Frédéric Perdreau ; Magali Chaudey ; Muriel Fadairo |

Dans Revue de l'entrepreneuriat (vol. 18, n° 3-4, 2019/3-4)

This paper investigates the mediating role of innovation in the relationship between franchisors’ entrepreneurial orientation and performance within franchise networks. Franchising is an entrepreneurial partnership between franchisors who have r[...]

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